The State of the Fractional Executive Market [Interview]
Interview with Joe Buchanan, CEO and Founder of FractionL We’ve seen a lot of buzz around fractional executives recently. Fractional CFOs, Fractional Chief Marketing Officers, etc. seem to be all over LinkedIn. We decided to catch up with Joe Buchanan, Founder and CEO of FractionL, the leading fractional executive placement firm. FractionL matches seasoned executives […]
The Pros and Cons of Hiring Commission-Only Sales Reps
The Tempting Trap of Commission-Only Sales It’s not uncommon to encounter tech founders who either haven’t budgeted for a sales team or believe they can get by with commission-only sales reps. While this approach might seem appealing, especially for cash-strapped startups, it often comes with significant drawbacks. In this post, we’ll explore the pros and […]
SaaS Industry Trends for 2024: A Virtual Fireside Chat
by Tim Koopmann, Craig Watkins and Zach Gossin Snow was on the ground in Northern Virginia and Iowa, while South Georgia dipped into the high-20’s. The three Reditus co-founders Tim Koopmann, Craig Watkins and Zach Gossin, took the opportunity to relax indoors and enjoy an informal virtual happy hour while discussing the year ahead. With […]
Unlocking Growth: Understanding and Optimizing SaaS Customer Acquisition Cost (CAC)
In the dynamic landscape of Software as a Service (SaaS), success is often measured by key performance indicators that reflect a company’s ability to acquire and retain customers. One such crucial metric is the SaaS Customer Acquisition Cost (CAC). In this comprehensive guide, we will delve into the intricacies of CAC, exploring what it is, […]
Unlocking Startup Success: Understanding the SaaS Magic Number
What’s With All the SaaS Sorcery? As a founder, you’re no stranger to navigating a maze of metrics. Every startup lives and dies by its numbers—especially in SaaS. But amidst the countless data points, one metric stands out as a game-changer: the SaaS Magic Number. It’s not just a nice-to-know figure; it’s the lifeline that […]
Outsource Sales Team: Build Your Startup Dream Team
Is Outsourcing Sales the Key to Startup Success? Running a startup is never simple. You’re tasked with developing products or services, researching the market, and keeping the sales pipeline alive—all while juggling limited resources and a small team. How can you scale your sales efforts efficiently without overextending your internal team or budget? This is […]
Fractional Revenue Team: A Cost-Effective Solution for Business Growth
In today’s competitive business landscape, achieving sustainable revenue growth is a constant challenge. Companies of all sizes are looking for innovative ways to optimize their sales and marketing efforts, drive lead generation, and ultimately increase revenue. This is where the concept of a fractional revenue team comes in. What is a fractional revenue team? A […]
Build your GTM Strategy on Customer Success Goals
If Sales and Marketing Aren’t Driving CS, What’s the Point? These days, most B2B SaaS sales and marketing teams are often laser-focused on one thing: acquisition. But here’s a truth bomb—acquiring customers isn’t enough. What if I told you that your business’s success doesn’t hinge on how many customers you get, but on how many […]
Unlock Revenue Growth: Fractional Customer Success Services
Small B2B tech companies need every advantage to stay competitive, and Fractional Customer Success Services offer a scalable solution to boost growth. This post explores how to maximize your existing customer relationships and unlock new revenue potential by leveraging fractional CS expertise. Tap into Growth with Your Existing Customers In today’s tech landscape, small B2B […]
Head of Sales vs a Fractional Revenue Team for Tech Startups
Thinking of Hiring a Head of Sales? Speed and innovation are crucial for today’s B2B tech startups. For these companies, the role of a Head of Sales seems crucial for steering the ship toward success. However, this traditional approach to hiring a full-time resource may not always provide the agility a startup needs. In this […]