How to Keep Your Revenue Team Effective
Why Teams Drift Apart (Even When They Start Strong) Imagine a group of explorers setting out together on a journey. At the start, they move as one, but as time passes, entropy sets in. Some take different paths, others slow down, and before long, the group fragments—not because they weren’t skilled, but because they lacked […]
Is Your Revenue Team Fragmented? Here’s How to Fix It
Leaking Money Imagine pouring water into a bucket full of holes—no matter how much you add, it keeps leaking out. That’s what happens when your revenue team is fragmented. Marketing, sales, and customer success should work together seamlessly, yet too often, they operate in silos, leading to lost revenue, frustrated customers, and stalled growth. In […]
Scaling Sales Without Breaking Your Startup Revenue Web
The Startup Revenue Web: Everything is Connected Many founders think of revenue growth as a straightforward process: Marketing generates leads. Sales closes deals. Customer Success retains customers. But revenue isn’t a linear pipeline—it’s a complex, interconnected web of internal and external systems, each dependent on and influencing the others. Imagine your startup as a network […]
Your Revenue System Delivers Exactly What It’s Designed To
Why Aren’t Your Sales Growing? If your revenue growth isn’t where you want it to be, the answer isn’t in hiring more sales reps, increasing outreach, or investing in the latest sales enablement tools. The real problem? Your revenue system is working exactly as designed. Every business outcome—whether it’s hitting sales goals, closing more deals, […]
Revenue Leaders and the Creativity Craving Structure Paradox in B2B Tech Marketing
Balancing Vision and Execution: A Leadership Imperative In the world of B2B tech marketing, revenue leaders face a constant challenge: navigating the delicate balance between creativity and structure. The Creativity Craving Structure Paradox—a concept that describes the tension between the freedom to innovate and the need for frameworks to execute—captures the essence of this challenge. […]
Will Generative AI Replace Reps in the Complex Sale?
Introduction: The Complex Dance of B2B Sales in a High-Tech World Selling in the world of B2B is anything but simple. Complex Sales involve long decision-making cycles, multiple stakeholders, and significant risk for both buyer and seller. For sellers, a lost deal doesn’t just mean missing a revenue target—it could mean losing credibility in a […]
How Generational Preferences Shape Effective Sales Compensation Plans
In B2B complex sales, your sales reps are the driving force behind your company’s growth, making it critical to structure compensation plans that motivate them effectively. However, with today’s workforce spanning multiple generations—from Baby Boomers to Gen Z—a one-size-fits-all approach no longer works. While this guide offers general insights into generational preferences, it’s essential to […]
Confirmation Bias in Research: The B2B Buyer Journey
Buyers Are Smarter, But Are They Seeing the Full Picture? In today’s world of endless information, B2B customers arrive at the sales conversation more prepared than ever before—or so it seems. In the complex (or difficult) sales world, they’ve spent hours researching their problem online and in social media, narrowing their options. They’ve built what […]
Building Sustained Growth in the New Year
As the New Year dawns, many businesses set their sights on growth—bigger revenues, larger teams, expanded markets. But growth isn’t just about adding more. Sustained growth is about building a foundation that can support progress for the long haul, not chasing fleeting moments of success that fade as quickly as they arrive. Here at Reditus, […]
Decoding the ARR Waterfall: A Vital Tool for SaaS Growth
The Revenue River Ever feel like your revenue is flowing — but not always in the right direction? The ARR Waterfall Chart is the tool you need to visualize how your Annual Recurring Revenue (ARR) evolves over time. This chart lets you see where revenue growth and loss occur, providing a clear view of the […]