Reditus Group Blog

The Tempting Trap of Commission-Only Sales It’s not uncommon to encounter tech founders who either haven’t budgeted for a sales team or believe they can get by with commission-only sales reps. While this approach might seem appealing, especially for cash-strapped startups, it often comes with significant drawbacks. In this post,

by Tim Koopmann, Craig Watkins and Zach Gossin Snow was on the ground in Northern Virginia and Iowa, while South Georgia dipped into the high-20’s. The three Reditus co-founders Tim Koopmann, Craig Watkins and Zach Gossin, took the opportunity to relax indoors and enjoy an informal virtual happy hour while

In the dynamic landscape of Software as a Service (SaaS), success is often measured by key performance indicators that reflect a company’s ability to acquire and retain customers. One such crucial metric is the SaaS Customer Acquisition Cost (CAC). In this comprehensive guide, we will delve into the intricacies of

What’s With All the SaaS Sorcery? As a founder, you’re no stranger to navigating a maze of metrics. Every startup lives and dies by its numbers—especially in SaaS. But amidst the countless data points, one metric stands out as a game-changer: the SaaS Magic Number. It’s not just a nice-to-know

Is Outsourcing Sales the Key to Startup Success? Running a startup is never simple. You’re tasked with developing products or services, researching the market, and keeping the sales pipeline alive—all while juggling limited resources and a small team. How can you scale your sales efforts efficiently without overextending your internal

In today’s competitive business landscape, achieving sustainable revenue growth is a constant challenge. Companies of all sizes are looking for innovative ways to optimize their sales and marketing efforts, drive lead generation, and ultimately increase revenue. This is where the concept of a fractional revenue team comes in. What is

If Sales and Marketing Aren’t Driving CS, What’s the Point? These days, most B2B SaaS sales and marketing teams are often laser-focused on one thing: acquisition. But here’s a truth bomb—acquiring customers isn’t enough. What if I told you that your business’s success doesn’t hinge on how many customers you

Small B2B tech companies need every advantage to stay competitive, and Fractional Customer Success Services offer a scalable solution to boost growth. This post explores how to maximize your existing customer relationships and unlock new revenue potential by leveraging fractional CS expertise. Tap into Growth with Your Existing Customers In

Thinking of Hiring a Head of Sales? Speed and innovation are crucial for today’s B2B tech startups. For these companies, the role of a Head of Sales seems crucial for steering the ship toward success. However, this traditional approach to hiring a full-time resource may not always provide the agility

SaaS startups face relentless competition, making smart marketing essential to growth. For many, the challenge of standing out while balancing limited resources makes hiring a full-time Chief Marketing Officer (CMO) impractical. Enter the Fractional CMO—the ideal solution for startups looking to boost growth, manage marketing effectively, and maximize return on