Reditus Group Blog

Winning the Long Game with SaaS Customer Retention Acquiring new customers may feel like the ultimate achievement in the B2B SaaS space, but it’s just the beginning of a longer journey. The real victory lies in retaining those customers, transforming initial signups into loyal, long-term users. Startups in the B2B

Change the Game with Fractional Teams In the constantly changing landscape of tech startups, founders aiming for rapid revenue growth often hit a wall: limited resources and budget constraints. Scaling up feels impossible—where do you start, how do you maintain growth, and how many expensive hires do you need to

Introduction I’m dating myself, but I got my IMBA and re-entered the workforce in 1998—into the software industry. I experienced first-hand how the lead-up to Y2K coupled with the advent of widespread internet usage created a huge boom of irrational behavior in the tech sector in the late 90’s. Today,

Interview with Joe Buchanan, CEO and Founder of FractionL We’ve seen a lot of buzz around fractional executives recently. Fractional CFOs, Fractional Chief Marketing Officers, etc. seem to be all over LinkedIn. We decided to catch up with Joe Buchanan, Founder and CEO of FractionL, the leading fractional executive placement

The Tempting Trap of Commission-Only Sales It’s not uncommon to encounter tech founders who either haven’t budgeted for a sales team or believe they can get by with commission-only sales reps. While this approach might seem appealing, especially for cash-strapped startups, it often comes with significant drawbacks. In this post,

by Tim Koopmann, Craig Watkins and Zach Gossin Snow was on the ground in Northern Virginia and Iowa, while South Georgia dipped into the high-20’s. The three Reditus co-founders Tim Koopmann, Craig Watkins and Zach Gossin, took the opportunity to relax indoors and enjoy an informal virtual happy hour while

In the dynamic landscape of Software as a Service (SaaS), success is often measured by key performance indicators that reflect a company’s ability to acquire and retain customers. One such crucial metric is the SaaS Customer Acquisition Cost (CAC). In this comprehensive guide, we will delve into the intricacies of

What’s With All the SaaS Sorcery? As a founder, you’re no stranger to navigating a maze of metrics. Every startup lives and dies by its numbers—especially in SaaS. But amidst the countless data points, one metric stands out as a game-changer: the SaaS Magic Number. It’s not just a nice-to-know

Is Outsourcing Sales the Key to Startup Success? Running a startup is never simple. You’re tasked with developing products or services, researching the market, and keeping the sales pipeline alive—all while juggling limited resources and a small team. How can you scale your sales efforts efficiently without overextending your internal

In today’s competitive business landscape, achieving sustainable revenue growth is a constant challenge. Companies of all sizes are looking for innovative ways to optimize their sales and marketing efforts, drive lead generation, and ultimately increase revenue. This is where the concept of a fractional revenue team comes in. What is