Reditus Group Blog

Deep Domain Expertise

Deep Domain Expertise Is Crucial for B2B Startups  

King of Your Domain A great idea and funding are often seen as key cornerstones of startup success, but true success also requires the startup team have deep domain expertise. One recent engagement we had at Reditus Group highlights how this crucial element can derail even the most well-conceived business

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Targeting the Mid-Market

The Strategic Advantage of Targeting the Mid-Market in B2B Tech 

In this post: Goldilocks Had it Right Understanding the Mid-Market The Limitations of Targeting SMBs The Challenges of Targeting Large Enterprises The Strategic Benefits of a Mid-Market Strategy Conclusion Goldilocks Had it Right Choosing the right market segment is crucial for any startup, especially in the B2B tech sector. While

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customer refuses to pay

How to Handle a Customer Who Refuses to Pay 

Pay Me Please For B2B tech startups, effective cash flow management is crucial to sustaining operations and fostering growth. However, one challenging scenario that can disrupt this flow involves a customer who refuses to pay. This situation not only strains financial resources but can also consume considerable time and effort.

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Hiring Your First Sales Rep

Before Hiring Your First Sales Rep at a Startup 

Introduction When you’re ready to hire your first sales rep at a startup, it’s a step that signals readiness for growth and a crucial milestone in your journey to generate substantial revenue. The urgency to bring revenue in the door—to fund product development, scale operations, and accelerate growth—is palpable and

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Fast Forward: How Fractional CROs Accelerate Sales 

Fast Forward: How Fractional CROs Accelerate Sales 

For early-stage startups, accelerating sales is critical to survival. Startups need to grow rapidly, establish market presence, and generate revenue—all while competing against established players. However, these ambitious goals often lead founders into a common trap: hiring a full-time sales leader, only to discover the long hiring process and the

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Why Every Early-Stage Tech Startup Needs a Part-Time VP of Sales 

Why Every Early-Stage Tech Startup Needs a Part-Time VP of Sales 

Introduction For early-stage B2B tech startups, having the right leadership, such as a Chief Revenue Officer (CRO), can make all the difference between stagnation and accelerated growth. However, hiring full-time executives can be expensive and often unnecessary at the early stages. That’s where a part-time VP of Sales—sometimes called a

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Startup Revenue Growth

Focus is Crucial for Startup Revenue Growth

Focus First, Worry About the Rest Later Here at Reditus, we engage with dozens of startups every week, and almost all of them have the same goal: achieving sustainable revenue growth. For these companies, revenue generation is more than just making money; it’s about survival, scalability, and ensuring their mission

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outsourced sales and marketing

Unlocking Growth: Outsourced Sales & Marketing Benefits

Growth on a Budget: Why Outsourcing is the Key to Scaling Small B2B tech startups often find themselves at the forefront of innovation, crafting groundbreaking solutions to disrupt industries. However, despite their potential, many struggle with establishing a foothold in competitive markets. The challenges are substantial: limited resources, small budgets,

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