Reditus Group Blog

Introduction In the B2B tech startup space, free software trials are often seen as an effective way to attract and convert customers. The common belief is that by offering a no-cost trial, companies can showcase the value of their software, build trust, and eventually turn trial users into paying customers.

Too Many Day Jobs? Are you the founder or leader of a small B2B startup? Is founder-led sales weighing you down, keeping you from other priorities? If you’re like most founders, the only thing you like about sales is when you get to talk about your product or service and

The Founder-Sized Hamster Wheel In the early stages of a startup, founders often find themselves wearing multiple hats, with sales being one of the most crucial. Many founders enjoy the opportunity to go out and proselytize their idea. However, after a while, the excitement of potential deals can quickly turn

Put Your Money Where Your Mouth Is.. For B2B tech startups anxious for revenue growth, the search for reliable revenue generation services can be fraught with skepticism and high expectations. A recent LinkedIn conversation between me, and a potential client, (let’s call him Simon) sheds light on the complexities of

Say it, Don’t Spray it: Spam Karma Edition Effective sales communication has seen profound transformations over the last few years. Gone are the days when businesses could rely solely on high-volume tactics such as cold calling and mass emailing to capture the attention of potential customers. Today, as digital platforms

Red Rover, Red Rover… Would you buy software from, say, Africa? As globalization and technological advancement continue their rapid stride, lesser-developed countries step up as new hubs of innovation. These regions are not only increasing their capacity for innovation but are also developing unique solutions tailored to address both local

Introduction Market segmentation is a fundamental aspect of business strategy, especially for B2B tech startups looking to carve out a niche. Effective segmentation allows startups to focus their sales and marketing, and to tailor their products and services to the needs of specific groups. This enhances marketing efforts and improves