Reditus Group Blog

Introduction In the constantly changing landscape of tech startups, founders trying to achieve rapid revenue expansion often face challenges due to limited budgets. Scaling up can seem improbable—where do you start, how do you do it, and how many expensive people do you have to hire? Fortunately, within your arsenal

Introduction I’m dating myself, but I got my IMBA and re-entered the workforce in 1998—into the software industry. I experienced first-hand how the lead-up to Y2K coupled with the advent of widespread internet usage created a huge boom of irrational behavior in the tech sector in the late 90’s. Today,

Interview with Joe Buchanan, CEO and Founder of FractionL We’ve seen a lot of buzz around fractional executives recently. Fractional CFOs, Fractional Chief Marketing Officers, etc. seem to be all over LinkedIn. We decided to catch up with Joe Buchanan, Founder and CEO of FractionL, the leading fractional executive placement

Introduction We work within the B2B Tech Startup world, and we frequently run into founders and CEO’s that don’t budget for Sales or Marketing. Either they ran out of money building product, thinking their product will be so good it will sell itself, or they thought that they can start

by Tim Koopmann, Craig Watkins and Zach Gossin Snow was on the ground in Northern Virginia and Iowa, while South Georgia dipped into the high-20’s. The three Reditus co-founders Tim Koopmann, Craig Watkins and Zach Gossin, took the opportunity to relax indoors and enjoy an informal virtual happy hour while

CONTENTS: Introduction  Understanding Your Foundation: Product-Market Fit and Customer Centricity Marketing Arsenal: Attracting New Users Lead Generation and Nurturing: Fueling the Acquisition Engine Navigating the Complex Sales Cycle: Tailoring Strategies for Success Nurturing the Vine: Engagement and Retention Expanding Your Horizons: Growth Strategies for Different Stage Conclusion Introduction The B2B

In the dynamic landscape of Software as a Service (SaaS), success is often measured by key performance indicators that reflect a company’s ability to acquire and retain customers. One such crucial metric is the SaaS Customer Acquisition Cost (CAC). In this comprehensive guide, we will delve into the intricacies of

In the dynamic landscape of startups, founders are constantly navigating a sea of metrics and ratios to ensure their venture’s success. One such critical metric that has become a cornerstone for evaluating a SaaS (Software as a Service) company’s health and growth potential is the “SaaS Magic Number.” In this

Startup life is a whirlwind. You’re juggling product development, marketing, funding, and a million other things, all while trying to build a sales engine that sings. But what if you could ditch the duct tape and cardboard box and craft a symphony of growth? Enter the fractional CRO, your strategic

In today’s competitive business landscape, achieving sustainable revenue growth is a constant challenge. Companies of all sizes are looking for innovative ways to optimize their sales and marketing efforts, drive lead generation, and ultimately increase revenue. This is where the concept of a fractional revenue team comes in. What is