Reditus Group Blog

Growth is rarely a straight line. It is also rarely achieved alone. For many companies, the biggest roadblock to revenue growth is not market conditions or product fit; it is the strained relationship between two functions tasked with generating that growth: marketing and sales. Marketing complains about sales follow-through. Sales

Want a Smarter Revenue Team? Make Them Disagree Most conversations about building a high‑performing revenue team focus on tools, processes, and metrics. But there’s a deeper, often overlooked truth: your team’s ability to challenge customers with fresh insight depends directly on how well they challenge each other internally. Complex sales

It’s a False Binary Founder-led or outsourced sales. Pick one. The common wisdom says only the founder can sell early on. This idea gets passed around so often, it feels like gospel. And for good reason. Founders are often the most compelling advocates for their vision. They speak with conviction

Startups live and die by feedback. Your early revenue team must learn faster than the market shifts, and feedback is how you close that gap. The best sales plays come not from theory but from rapid iteration: watching what worked, what didn’t, and why. But here’s the catch: the very

Hidden truths are expensive Founders can believe that shielding their teams from messy realities like product weaknesses, onboarding gaps, or strategic uncertainty, protects morale and keeps everyone focused. But in truth, the cost of selective secrecy is trust. And when trust breaks inside your revenue team, it doesn’t just slow

Growth Breaks When Trust Disappears Startups are quick to diagnose the visible issues: a broken funnel, a weak message, inconsistent follow-up, or misaligned targets. But sometimes the real problem isn’t any of those. It’s something quieter—something that doesn’t show up in dashboards or reports. Mistrust. It creeps in slowly. A

All Features, No Focus. You built something powerful. But no one understands what it does—or why they should care. Here’s why that’s your fault. Most early-stage B2B software companies don’t have a product problem. They have a clarity problem. Founders build sophisticated platforms filled with edge-case workflows, toggles, and logic

Your Revenue Plan is a Straight Line. Real Growth Isn’t. Revenue projections climb steadily quarter over quarter. Sales targets increase with each new hire. Marketing funnels are mapped with care. The whole system is sketched out like a well-engineered bridge: linear, logical, clean. The assumption is clear: progress will follow

Successful revenue systems emerge from the collision of bold creativity and disciplined iteration. That’s the fusion of art and science—and it’s how real sales innovation happens. This tension isn’t just philosophical—it’s practical. Founders feel it when they try to scale sales beyond their own voice. Revenue leaders face it when

You’d think passion wins deals. That caring more would close more. But in sales, the opposite is often true. The reps who don’t need the deal often win it. The founders who push hardest often repel prospects. The more emotionally invested you are, the more likely you are to confuse