Reditus Group Blog

Buyers Are Smarter, But Are They Seeing the Full Picture? In today’s world of endless information, B2B customers arrive at the sales conversation more prepared than ever before—or so it seems. In the complex (or difficult) sales world, they’ve spent hours researching their problem online and in social media, narrowing

As the New Year dawns, many businesses set their sights on growth—bigger revenues, larger teams, expanded markets. But growth isn’t just about adding more. Sustained growth is about building a foundation that can support progress for the long haul, not chasing fleeting moments of success that fade as quickly as

The Revenue River Ever feel like your revenue is flowing — but not always in the right direction? The ARR Waterfall Chart is the tool you need to visualize how your Annual Recurring Revenue (ARR) evolves over time. This chart lets you see where revenue growth and loss occur, providing

Achieving sustainable growth in the B2B startup space requires more than just market-savvy moves; it demands strategic foresight and flexibility. Startups with limited resources are especially positioned to benefit from innovative approaches that lay the foundation for scalable, long-term success. Here, we explore critical strategies to support sustainable growth, including

The Key to SaaS Growth: Putting the Customer First In the ever-evolving SaaS landscape, growth hinges on one vital principle: customer centricity. The companies that scale sustainably are those that place their existing customers at the core of their operations. Rather than solely chasing new acquisitions, successful SaaS businesses understand

Ditch the Pitch: The New Role of the B2B Sales Elevator Pitch You’ve heard it a hundred times – the classic elevator pitch. It’s been drilled into every professional’s head as a “must-have” for networking events, job seekers, and introductions with that next big client. But in B2B sales, especially

Why the Classic Sales Deck No Longer Stands Alone The B2B sales deck was once a cornerstone of the sales pitch: a carefully crafted, pre-packaged presentation intended to walk a potential customer through a one-way narrative. Every B2B rep used their deck as a script, a tried-and-true sales pitch designed

Know Thy Enemies Staying ahead of your competition is critical in B2B sales, where closing deals requires sharp insights and strategic positioning. One of the most effective tools to gain this competitive edge is the competitor battlecard. This simple yet powerful resource equips your sales team with the essential information

I. Startups: Why a Full-Time Marketer is Overkill For startups, resources are tight, priorities shift constantly, and scaling operations without ballooning overhead is critical. Hiring a full-time marketing resource may seem like a natural step as your business grows, but for many startups, it’s overkill. Startups need lean teams that

Hiring a full-time sales leader might seem like the logical step for startups and small businesses eager to drive revenue. However, in reality, many founders find themselves on a hamster wheel—constantly hiring, training, and losing unqualified salespeople who fail to deliver results. This cycle wastes time, money, and resources, leaving