Reditus Group Blog

Market Co-Creation might be described as a beta phase. That framing is familiar and incomplete. Beta absolutely exists within Market Co-Creation. But beta describes how the product is deployed. MCC defines why that deployment exists and what it must produce. Treating MCC as “the beta stage” collapses it into a

Every founder wants product market fit. Entire books, podcasts and accelerators focus on reaching it. But almost no one talks about the stage that determines whether product market fit is even possible. That stage is Market Co-Creation, or MCC. MCC is the most important and most misunderstood phase in the

The Founder’s Dilemma: Beauty vs Usefulness Most founders begin with a clear vision. The early idea is sharp and emotionally charged. They can see what the product should become, how it should work, and why it matters. That clarity often gives them the courage to start building. But clarity is

Key Takeaways Product-market fit proves your business has earned the right to scale. Go-to-market should refine what product-market fit reveals, not search for it. Customer feedback, not assumptions, defines alignment. Structured testing beats random marketing effort every time. Introduction: Scaling Noise vs. Scaling Resonance Most startups rush to build a

Buyers Are Liars???? For decades, sales teams have repeated a familiar warning: “Buyers are liars.” It sounds seasoned and street-wise, the voice of experience. But it’s one of the most damaging phrases still circulating in B2B sales. Yes, buyers sometimes hold back. They soften objections, hide budgets, or avoid naming

Most companies approach annual planning as a math exercise. They pick a target, divide it into quotas, and start assigning numbers. That may be enough to produce a plan on paper, but it rarely builds the alignment or visibility needed to drive consistent growth. This is where the difference between

Humans are wired for dialogue. From our earliest survival instincts to today’s digital boardrooms, progress has always depended on understanding one another. Yet in sales, especially in the complex sale, dialogue often gives way to dictation. Too many reps still default to telling instead of discovering, pitching instead of exploring.

The Ambition Trap Every founder wants growth. Investors expect it. Teams need it. And in SaaS, ambition often gets translated into overly aggressive quotas and early hires. But here’s the problem: most SaaS reps never hit quota. Industry data shows that fully ramped SaaS sales reps hit only about 50–60%

Early churn is one of the most painful experiences for founders of B2B tech startups. You worked hard to close those first few deals, only to watch customers walk away. It feels like failure. And when cash flow is tight, it can feel like disaster. But here’s the truth: churn

When you’re running a startup, every sales conversation carries weight. One deal can shape your runway, your credibility in the market, and even your ability to raise the next round. The product matters, but what buyers are really testing is you. They are asking: Can I trust this founder and