Reditus Group Blog

When Whale Hunting Breaks Revenue Teams

When Whale Hunting Breaks Revenue Teams

The allure of a massive customer deal is hard to resist. A single contract that could double revenue, transform the growth curve, and create immediate market credibility sounds like the perfect opportunity. It’s no surprise that many revenue teams prioritize whale hunting—pouring disproportionate time, energy, and resources into securing a

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Letting Go Without Losing the Vision

Why Founders Need a Fractional Revenue Team to Scale Complex Sales When Vision Becomes a Bottleneck Most founders start with a vision so clear they can see it fully formed: the solution, the impact, the people it serves. That clarity powers the early stage—conversations with investors, first hires, early customers.

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Your Revenue System Reflects Your Values

Most companies don’t set out to create a misaligned revenue team. They say all the right things—“We put the customer first,” “We value long-term relationships,” “We believe in solving real problems.” But the truth of what a company values isn’t found in its brand manifesto. It’s written in its systems.

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Empowering Revenue Teams for Growth

Leaking Money Imagine this: You’ve successfully landed your first few sales, single-handedly. Your startup is gaining traction. Revenue—the lifeblood of your business—is flowing. Recognizing it’s time to scale, you hire a dedicated sales team and marketing experts. Yet months later, you find yourself still deeply involved in every decision—not because

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You Don’t Just Need Leads

1. “I Just Need Leads” — The Startup Trap Every founder hits that moment. Pipeline’s thin. Cash flow’s tight. Investors, if you have any, are asking for updates. And the internal monologue begins: “I can close. I just need more leads.” It’s understandable. You’ve likely closed your earliest deals personally.

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How to Align Your Revenue Team

Is Your Revenue Target Just a Suggestion? Yet, too many startups treat it like one—setting aggressive goals without ensuring the revenue team is structured to hit them. Alignment isn’t just a nice-to-have. It’s the difference between a revenue team that scales efficiently and one that burns time, money, and market

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How to Keep Your Revenue Team Effective

Why Teams Drift Apart (Even When They Start Strong) Imagine a group of explorers setting out together on a journey. At the start, they move as one, but as time passes, entropy sets in. Some take different paths, others slow down, and before long, the group fragments—not because they weren’t

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fragmented revenue teams

Is Your Revenue Team Fragmented? Here’s How to Fix It

Leaking Money Imagine pouring water into a bucket full of holes—no matter how much you add, it keeps leaking out. That’s what happens when your revenue team is fragmented. Marketing, sales, and customer success should work together seamlessly, yet too often, they operate in silos, leading to lost revenue, frustrated

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Scaling Sales

Scaling Sales Without Breaking Your Startup Revenue Web

The Startup Revenue Web: Everything is Connected Many founders think of revenue growth as a straightforward process: Marketing generates leads. Sales closes deals. Customer Success retains customers. But revenue isn’t a linear pipeline—it’s a complex, interconnected web of internal and external systems, each dependent on and influencing the others. Imagine

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Your Revenue System Delivers Exactly What It’s Designed To

Why Aren’t Your Sales Growing? If your revenue growth isn’t where you want it to be, the answer isn’t in hiring more sales reps, increasing outreach, or investing in the latest sales enablement tools. The real problem? Your revenue system is working exactly as designed. Every business outcome—whether it’s hitting

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