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by Tim Koopmann, Craig Watkins and Zach Gossin Snow was on the ground in Northern Virginia and Iowa, while South Georgia dipped into the high-20’s. The three Reditus co-founders Tim Koopmann, Craig Watkins and Zach Gossin, took the opportunity to relax indoors and enjoy an informal virtual happy hour while

CONTENTS: Introduction  Understanding Your Foundation: Product-Market Fit and Customer Centricity Marketing Arsenal: Attracting New Users Lead Generation and Nurturing: Fueling the Acquisition Engine Navigating the Complex Sales Cycle: Tailoring Strategies for Success Nurturing the Vine: Engagement and Retention Expanding Your Horizons: Growth Strategies for Different Stage Conclusion Introduction The B2B

In the dynamic landscape of Software as a Service (SaaS), success is often measured by key performance indicators that reflect a company’s ability to acquire and retain customers. One such crucial metric is the SaaS Customer Acquisition Cost (CAC). In this comprehensive guide, we will delve into the intricacies of

In the dynamic landscape of startups, founders are constantly navigating a sea of metrics and ratios to ensure their venture’s success. One such critical metric that has become a cornerstone for evaluating a SaaS (Software as a Service) company’s health and growth potential is the “SaaS Magic Number.” In this

In today’s competitive business landscape, achieving sustainable revenue growth is a constant challenge. Companies of all sizes are looking for innovative ways to optimize their sales and marketing efforts, drive lead generation, and ultimately increase revenue. This is where the concept of a fractional revenue team comes in. What is

In the rapidly evolving landscape of small B2B tech companies, achieving sustainable growth and stability demands a carefully crafted Go-to-Market (GTM) strategy. Amidst the many considerations, integrating robust customer success initiatives becomes a strategic imperative—and one that most companies do poorly from the beginning. This blog explores the pivotal role

Thinking of Hiring a Head of Sales? Speed and innovation are crucial for today’s B2B tech startups. For these companies, the role of a Head of Sales seems crucial for steering the ship toward success. However, this traditional approach to hiring a full-time resource may not always provide the agility

In the fiercely competitive world of Software as a Service (SaaS) startups, effective marketing strategies are crucial to stand out, acquire customers, and drive growth. However, hiring a full-time Chief Marketing Officer (CMO) may not be feasible for startups with limited resources. That’s where a Fractional Chief Marketing Officer (Fractional

Introduction At Reditus, we hold that startups need the best revenue teams to help them grow quickly. This is what a CRO can do for your business. These executives bring strategic knowledge to help the startup scale. However, many startups are unable to afford a good CRO. One solution that