reditus focus
Our Mission
Accelerating Revenue Growth
REDITUS provides revenue growth services to B2B tech start-ups in founder-friendly engagement and cost models.
We were born to solve this challenge: Start-ups have the greatest need for experienced revenue growth resources, but often struggle to afford them.
Why Work With Us
Reditus’ specializations include marketing, business development, sales engineering, direct sales, channel sales, customer success and account management. We focus on data-driven decisions, made quickly. We offer flexible engagements including fractional or full-time contractor services, advisory services, project-based consulting and team-building services.
Accelerated
We act fast, based on data-driven decisions.
Reliable
Proven record of tech revenue growth success.
Flexible
Choose the engagement that suits you best.
Affordable
Access extensive expertise, scaled to your budget.
Reditus Core Beliefs
BUILDING RESILIENCE THORUGH FLEXIBILITY AND EXPERTISE
For startups with limited resources, a fractional revenue team offers unmatched expertise at unmatched cost. A focus on customer retention and sustainable growth produces stable, predictable revenue that provides startups with a solid foundation. Reditus helps startups build resilience by leveraging flexible, expert-driven solutions. We are not just a service provider—we’re a partner that strengthens your company against future market challenges.
PRIORITIZING LONG-TERM VISION OVER QUICK FIXES
We favor a thoughtful, long-term approach over quick wins. This doesn’t mean we don’t deliver quickly; we simply do it with a long-term focus. We believe that immediate solutions without the right infrastructure often undermine growth. Reditus’ services aren’t just about solving a single problem but are aimed at building robust, future-proof organizations. Marketing, Sales and Customer Success must be fully integrated for long-term growth.
EFFICIENCY WITHOUT SACRIFICE
There’s a delicate balancing act in what we do. By leveraging fractional teams, integrating customer success, and intelligently focusing on high-impact activities, Reditus aims to help startups grow efficiently but without compromising on quality. Our approach is precise and targeted—providing scalable results that avoid waste, whether in terms of budget, time, or energy.
CHAMPIONING DATA-DRIVEN STRATEGIES
Our focus on data accuracy, analytics, and measurement tools emphasizes our belief in data-driven strategies. We not only endorse data use but also educate startups on how foundational it is to sustainable growth. We are both a practitioner and advocate of data literacy, offering clients not only actionable strategies but the tools to understand why and how they work.
EMPATHY AT OUR CORE
Customer centricity and founder-led challenges are at the very core of our model. This goes beyond transactional support; we understand the unique pressures founders face, particularly in startup life. Our model is based on the founder’s journey and addressing their complex, multifaceted needs. We are your partner who genuinely “gets” the entrepreneurial experience.
Reditus is a partnership led by B2B Tech Revenue veterans:
Craig T. Watkins / Managing Director & COO
Craig has extensive experience building revenue-generating teams from the ground up. He brings over 25 years’ experience in both small and large technology companies. Craig’s focus areas are Sales, Customer Success, Sales Engineering, Data Analysis and Team Organization/Administration.
Tim Koopmann / Managing Director & CCO
Tim is a versatile and accomplished business development and sales management leader. He is an award-winning top-performing sales professional and results-driven leader experienced in achieving meaningful results for customers. Tim’s focus areas are Account Management, Channel Sales, Direct Sales and Sales Leadership.
Andy Slipher / Chief Marketing Officer
Andy is a seasoned marketing strategist, interim CMO, author, and speaker, with over 25 years of experience helping companies, from Fortune 50 brands to startups, grow faster and smarter. As a marketing lead at Reditus Group, he specializes in building effective customer acquisition strategies that drive results. His marketing system-building has helped numerous businesses scale and achieve lasting success.
Otis / Chief Happiness Officer
Making everyone smile, one woof at a time.
Love giver, boop receiver. Once a good boy, always a good boy.
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